benchmark , benchmarking, product design, innovation


Benchmarking is a critical step of Product Design and Development process. A competitor, similar or reference products is being investigated such as physical, geometrical, functional, production process, material , stress, an ergonomic point of interest. Benchmarking also provide product SWOT analysis for to help create the main concept.

Our new engineering approach to a new product design or development is to generate a benchmark with respect to similar ones. This approach helps us to get more detailed information about function, production, processes, geometrical properties and more details.  Concept design will be more powerful when the customer gets this knowledge.

We are using reverse engineering tools such as 3d scanning, material analysis, production defects, quality issues for to create a report.