Industrial Product Design
The lifespan of existing or newly released products of companies providing product supply is much shorter than in previous years. competitive pressure of the global market; requires high-quality and rapid launch of new and creative products. The more innovative and creative ideas the new products contain, the higher the competitive performance of those products and their longevity. Our company’s industrial product design strategy is based on the principles of value engineering, reverse engineering and lean.
Industrial product design work is the development of the product starting from the concept design, the creation of the detailed mechanical design, the realization of the designs suitable for mass production. Mass production compatible designs suitable for the production methods of plastic, metal and different materials are first tested with prototype production, function and field tests, and it is ensured that fast and high quality products are offered to the market.
The details and stages of our product design work are outlined below.
Product Design
In short, the life cycle of a new product in the 2020s; It is much different and faster than the previous periods due to the purchasing behaviors and the approaches of the customers. What is Product Design, Product Development and New Product Development, which will form the basis of new projects of companies engaged in production and trade? What are the Product Design Stages? Let’s take a brief look.
What is Product Design?
Product design as a verb is to create a new product to be sold by a business to its customers. It is the generation and development of a very broad coefficient and effective idea through a process that leads to new products. Therefore, it is an important aspect of new product development. (1)
Product design as a noun: the set of features of a work consisting of discrete features of form (i.e., the aesthetics of the tangible good or service) and function (i.e. capabilities) combined with the holistic features of form and function. (2)
The aim of product design is to direct and create consumer demands in targeted markets and to have a high market share in a competitive position. It should be aimed to create high-tech products equipped with innovative and creative features. It is possible to create or expand a sustainable brand/product if product design is considered in a broad sense in the following context. These studies should be handled as a project with the coordination of designers, marketing experts, engineers, production – maintenance teams. (3) (4)
What are the Product Design Stages?
Product design studies; It consists of Market Research, Feasibility, Concept Creation, Planning, Model Production, Mechanical Design, Verification, Documentation, Manufacturing, Sustainability. (5)
Market research:
Listing possible competitor products in the targeted market, their market positions, production methods, costs and profitability estimates are created. A foresight of what the new trends will be and their position should be provided. This information will be data for the feasibility studies with the concept design to be created.
Feasibility:
At this stage, where the general picture of the investment is created, such as design and development processes, manufacturing methods, targets, production materials, workmanship, marketing supply and sales channels, and cost analyses, mechanical values to be taken as basis in concept studies are created. (6)
Concept Design:
Concept design is the first big picture. It is a study aimed at creating or directing consumer demands. This is the stage where strategies begin to take shape physically. Creative and innovative contributions and even concepts that will be created with a methodical approach like TRIZ ensure that leading products in their field are created. Concept design is the creation of product details using the results of market research feasibility studies. At this stage, the entire infrastructure of the product, such as ergonomics, visuality, function, mechanical details, material, color, production, maintenance, which will be effective throughout its life, begins to take shape. (7)
Planning:
The roadmap of how we will solve the problems of the product is determined at this stage. Details of studies such as Design, Validation, Documentation, Certification, Supply, Production, Maintenance, Repair, Spare Parts, Recycling, Improvements are created.
Model Production:
Concept design is the creation of form features such as volume, aesthetic ergonomics, completely visually. Mud model, foam blocks, 3D printers – the prototype – is the first visual physical product produced. It is used in customer experience, user approach, ergonomic compatibility studies.
Mechanical Design:
The production, assembly and maintenance conditions of the product, the main lines of which are determined by the concept design, are computer-aided design studies with all its sub-parts. In order for the product to fulfill its function, it is detailed by considering its robustness, compliance with working conditions and standards. Validation studies are also carried out for critical values. In this study, material, production and assembly tolerances, quality requirements and packaging details and specifications are created.
Verification:
It is the work done for the product, which is created as a result of the mechanical design, to fulfill the requirements of the working and environmental conditions, the determination and approval of the life, and the full and complete fulfillment of its function. In these studies, the product is produced as a prototype for use and testing in the field. Prototype production is carried out from real material in accordance with its dimensions and tolerances. Depending on the place and purpose of use, similar materials and methods can be preferred. Again, depending on the place and purpose of use, the physical and/or simulation tests of the product are also a validation study. Thus, it is confirmed that the mechanical design will fulfill its life endurance and function. According to the results of the verification, the optimization of the product is carried out. After the clarification of the design, the packaging and package designs are also verified. At this stage, the certification standardization preliminary studies have also started.
Documentation:
Certifications and technical documents are prepared according to the intended use of the product. Necessary documents such as technical drawings, bill of materials, manufacturing procedures, patent applications, permits are created after the design is finalized.
Production:
Pre-production, first article inspection (FAI), Assembly and control fixtures, Tool apparatus, packaging and package details are completed with the production method chosen depending on the purpose and place of use of the product. The test apparatus that will arise from the quality requirements of the parts produced with the supplied products are also produced by being finalized at this stage. Necessary production adjustments are made by reviewing the tolerances and tolerance batch analysis results taken into account during the design phase. (8)
Sustainability:
It is the phases of development, improvement, optimization, cost reduction, and competitiveness that will take place throughout the life of the product. It is the development work done to keep the product up-to-date and to maintain its market life with the highest market share.
The designs of products that have a high market share, that can sustain this share, that can lead their competitors, must be realized by teams that are experienced, constantly improving themselves, open to new ideas, and have high technology, and follow their projects to the end.(9)
As Defne Engineering, we realize high quality, fast projects with the principle of continuous improvement.
REFERENCES
https://en.wikipedia.org/wiki/Product_design
Luchs, M., & Swan, K. S. (2011). Perspective: The Emergence of Product Design as a Field of Marketing Inquiry. Journal of Product Innovations Management, 28(3), 327-345. doi:10.1111/j.1540-5885.2011.00801.x
Sustainability ISSN 2071-1050www.mdpi.com/journal/sustainability
Quick Guide to Sustainable Design Strategies. Leyla Acaroglu
ISO 9001:2015 Section 8.3
Feasibility Studies in the Product Development Process Katharina Bause et al. / Procedia CIRP 21 ( 2014 ) 473 – 478
https://en.wikipedia.org/wiki/TRIZ_yaratici_problem_solving_
Zhang, C.(., Wang, HP.(. Robust design of assembly and machining tolerance allocations. IIE Transactions 30, 17–29 (1997). https://doi.org/10.1023/A:1007437427523
https://newschoolarch.edu/blog/what-is-product-design https://engineering.purdue.edu/productdesign/wp/