What is Product Development

What is Product Development

If it is desired to briefly explain what is Product Development and how it is done, it includes the design and production development processes of the existing product, which will be made more functional and at lower cost. It can also be considered as a product design, but we classify the work done on an existing product as product development. Reverse Engineering studies are carried out for the products that are traded or products that will be put on the market with localization.

Product development is a definition we make for the updating, localization, development, cost optimization and similar studies of the product that the company currently produces or trades.

The firm may want to introduce a product to the market in a new area where it analyzes that competition will be appropriate. At this stage, our company contributes to the creation of competitive and innovative products in catching new trends with a detailed examination of existing products. In our company for more than 16 years, we carry out innovative product development projects for different sectors with our experience.

In product development studies, the possible competitors of the company’s existing product are analyzed using the Reverse Engineering method. You can find the details of reverse engineering work here. The basis of a development study, whether it is the company’s own product or a competitor’s product, should be based on reverse engineering analysis. Thus, it is determined more clearly where current products and trends are developing.

What is Product Development? What are the product development stages? Before defining these concepts and our company’s approach, what is New Product Development? Let’s summarize Product Development Stages.

Product Development Stages


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Product Development – ​​Reverse Engineering

Reverse Engineering – Benchmarking

One of the quickest and easiest ways to develop a product is to make various additions and changes to existing similar products. The general opinion about reverse engineering is that there is a “COPY METHOD”. However, backward engineering (reverse engineering) is used far beyond copying by digitizing a physical product. Retrospective Engineering is a design and development method used in the development of products or subsystems in many different sectors such as Automotive, Aviation, Defense, Electronics, Energy, White Goods, Cinema. If we define Product Development stages reverse engineering takes the first step.

One of the most widely known examples of Reverse Engineering; During the second world war, British and American forces realized that the Germans had gas cans of excellent design. They retrospectively adapted these tin cans. The cans were popularly known as “Jerry cans”. Ref (1)


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A similar example in aviation; The Tupolev Tu-4, designated Bull by NATO, was a Soviet piston-powered strategic bomber that served the Soviet Air Force from the late 1940s to the mid-1960s. The American-made Boeing B-29 was created by reverse engineering – backward engineering- . Ref( 2)


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Benchmark – Benchmarking

Reverse Engineering is used to examine and compare a competitor’s products. Creating SWOT analyzes of products and subsystems is the first stage of my benchmarking. The creation of the list of features to be used in comparison is created depending on the function of the product, its positioning in the market, production method and design. Some of the criteria that should definitely be in comparisons are; material, mechanical properties, production method, production processes, maintenance, repair and recycling must be included in the reporting. Product Lifecycle Management, also known as PLM, also known as Product Lifecycle Management in Turkish, will bring sustainable success if the product is created with all the details of the PLM lifecycle in benchmarks.

Design comparisons can be made in two different ways. The first is redesign, that is, a product development study with differentiation and updating for the same purpose by developing a product. In this study, it is the studies that will enable the evaluation of existing products such as material change, production method and development of product life processes. Another way of comparing design is; It is the work to be done by using the form, production and processes of different products for a completely new product.

One of the best examples of how benchmarking is used in redesign work is the domestic airplane seat design. In this study, 2 different models of armchairs were transferred to the computer environment with all their details. All the details of the seats, such as material, mechanics, function, ergonomics, production methods, were analyzed in a computer environment. With the patent search, the works that the companies highlight in their designs and that they protect are examined in detail. The knowledge required to provide environmental and working conditions was again gained through benchmarking. Existing designs that passed the tests were verified by simulation, and the application of simulations of new concept designs with these principles increased the accuracy to the highest rate.

The concept and details of the new design were created with innovative approaches in all details, not just limited to these issues.